Come see our new location!
As of April 2019, we are located at: 3401 SE Hawthorne Blvd
About Tattoo 34
Richard “Toby” Linwood was working as a contracted tattoo artist at the tattoo shop “Hawthorne Ink” when the opportunity came up to purchase the tattoo shop from the previous owners.
Together with his wife Nisha Supahan, they purchased Hawthorne Ink in 2016 and worked to turn it in to Tattoo 34 on Hawthorne. An inclusive, welcoming space that many have commented has a great vibe. They have a solid team of tattoo artists who are talented in many different styles of tattooing and are also amazing humans. The tattoo artists they choose for their shop are caring people who are down to earth and easy to talk to.
Tattoo 34 in a proud, minority-owned, women-owned, family business. Nisha is Native American and enrolled in the Karuk Tribe of California (and Scottish). Toby is African American (Black), Native American and First Nations, he is a member of West Bank (Okanagan). Tattoo 34 is as far as we know, the only Native-owned tattoo shop in Portland, OR. Maybe the only minority-owned (POC) tattoo shop as well. If you have info, statistics or history on this, Nisha would love to know!
Another write up of Toby’s story can be found here through Prosper Portland and Mercatus (an online platform to highlight entrepreneurs of color).
How we got here
Toby has been an Artist his whole adult life. Check out his bio on his tattoo Artist Page, to read about his work. While Toby and Nisha had originally met in Oregon (Toby was born in OR), they moved to California for a stint in the Bay Area. After being laid off in 2010 during the recession, from his sports-marketing job in Marin County, Toby went looking for his next “big thing”. A friend convinced Toby tattooing was it. Toby brought it up with Nisha, she had no idea what that entailed but went with it and supported him doing whatever they had to do. Nisha later wished she had hesitated long enough to do at least one google search “tattoo artist hours.”
They had hoped to move back to Oregon, so Toby planned ahead and got his tattoo license in Portland, OR while still living in California. They returned to Oregon with their children in 2012 and now live in the Portland house that has been in Nisha’s family for almost 60 years and has housed four generations so far.
Toby tattooed at three different shops in California and in Portland, OR before landing at Hawthorne Ink on Hawthorne Blvd. While he buckled down and worked on building his portfolio and gaining clients, Nisha was busy raising their five children (some she birthed, some she didn’t but love just the same) and taking care of her elderly Grandmother. This is where the knowledge about typical tattoo artists hours (nights and weekends) would have been helpful. It was a lot of hard work over the years for Nisha and Toby to get to where they are now.
When the opportunity came up to purchase Hawthorne Ink, Nisha- having learned her lesson- asked one question, “Is the tattoo shop breaking even?” As it was not in the “red”… they went for it.
Toby and Nisha officially became the owners of the tattoo shop in June of 2016. Over the holidays in December of 2016 and into January 2017, they closed the tattoo shop for a few weeks for a remodel. Toby worked tirelessly to transform the shop on the inside as well as the outside with the help of their tattoo shop manager (and tattoo artist), Kimber Teatro. They removed walls, painted and transformed the space, constructing Toby’s design. During the same time period, Nisha created this website to feature their vision as well as their artists, implemented an online waiver (no more paper waste) and set up a credit card system so the tattoo shop would no longer be “cash only”- in other words, only accessible to people with disposable income. They wanted to create a place for community where their clients feel welcome, included and invested in the success of their unique tattoo shop. With that idea in mind, they reopened with “Tattoo 34 on Hawthorne” in January 2017, rebranded and beautiful.
Owning the tattoo shop has been really rewarding for Toby, Nisha and their family. Toby can now set his own hours that allow him to spend time with his kids after school and on the weekends. Nisha took over the scheduling for all of Toby’s tattoo appointments, making sure his clients are well taken care of while ensuring Toby has family time.
Tattoo 34 on Hawthorne isn’t just a tattoo shop. Free events and fundraisers are also held at the venue, from Art Shows to promote other local artists and performers, to Art Nights for chilling and drawing. Tattoo 34 and the tattoo artists who work at the shop believe in giving back. Tattoo 34 donates gift cards to various auctions and organizations, and the tattoo artists volunteer their own time to do fundraisers throughout the year for causes the tattoo shop and the tattoo artists believe in. Upcoming Events can be found on the Events Page.
Toby and Nisha have built- and are continuing to improve on- what they want their tattoo shop to be. At Tattoo 34, the tattoo artists and owners are friends as well as co-workers, spending holidays and children’s birthdays together. This is the way they like it. The owners want the best for the artists and, in turn, the tattoo artists make the shop better with their individual ideas, hard work and true involvement.
Tattoo 34 moved in April 2019! The tattoo shop is now in the bigger, brighter, corner location of the same building on Hawthorne. Toby has been eyeing that space for awhile and this time when it came open, Toby and Nisha decided to go for it. The shop had been out growing the previous space and though Toby put in a lot of time and money to re-model it, he’s not scared of hard work and is always looking ahead. Toby worked tirelessly for a solid month (thank you to his clients for the patience and understanding). We are now fully operating out of 3401 SE Hawthorne Blvd. There are some finishing details to work out but Toby’s design and vision is coming together. Follow us on social media to keep up with the happenings, Tattoo 34 is welcoming some new tattoo artists and there are some amazing events in the works!
Scroll down to read some of the reviews (taken from public pages) about the tattoo shop and also (all the way down), to see the latest family picture of Toby and Nisha and their children.
A note from Nisha
If you have made it this far, Thank You for reading our story! I want to add a little comment/disclaimer here. We are a proud Native-owned Tattoo Shop and we are heavily involved in our culture and religion. During the summer, June-August we are preparing and attending my Karuk Tribal ceremony. Toby’s schedule has to adapt and your communication with me/the shop may temporarily change. There are periods of time during the summer months that Toby and I are out of cell/internet service and we can be unreachable for up to two weeks. We appreciate the work it takes for our other tattoo artists and our shop manager to hold down the shop while we are gone, and we are so grateful for Toby’s clients who are patient and understanding during this time. We promise we will be back, and all will function as usual by September :)