Press Page
About the tattoo shop and owners.
How to Behave in a Portland Tattoo Shop
“Tattoos are an omnipresent Portland cliché. But it’s also true that many of us have them, and our city does have the fifth-highest number of tattoo shops per capita in the country. Tattoo shops are their own weird subculture, with unwritten rules. Today we’re talking with Toby Linwood, owner of Tattoo 34, on Southeast Hawthorne (and fun fact: host Claudia Meza’s tattoo artist!). If you’re thinking about getting tattooed in Portland, or even if you’re not, here’s what it’s like to work with one of Portland’s tattoo artists.”
Host: Claudia Meza | Published: February 2024
Oregon Native American Chamber
ONAC, Shifting Economic Power in the Greater Northwest Region. Building into the future!
Interviewer: Amber Faist of ONAC | Video: | Published: November 2022
111 Places in Portland You Must Not Miss
Tattoo 34 and Toby and Nisha are in a book! Great writing and beautiful pictures are through out. We even got in a mention of our good friend Loretta’s place: Bison Coffeehouse
Book: 111 Places In Portland You Must Not Miss | Author: Katrina Nattress | Photographs: Jason Quigley | Published: March 2020
Consider This- Chuck Palahniuk
Tattoo 34’s owner and tattoo artist Toby Linwood illustrated Chuck Palahniuk’s new book: Consider This, Moments in my Writing Life After Which Everything was Different. Toby hand drew tattoo designs for the illustrations.
“Don’t just get inked, get Toby”- Chuck
Book: Consider This | Author: Chuck Palahniuk | Published: January 2020
NWIN: Tulalip TV
“Tattoo 34 husband and wife owners Toby Linwood (Wampanoag, Okanagan, Objiwe) and Nisha Supahan (Karuk) explain how their Portland area business is more then just a tattoo shop.”
Interviewer: Justin | Video: Justin | Published: April 2020
Live in the Castro with Reinventing Tattoo
“In this episode we interview Toby Linwood and Nisha Supahan, husband and wife and owners of Tattoo 34, the only Indigenous and Black owned tattoo shop in Portland, OR. Toby is a tattoo artist and manages the shops design, feel and vibe. Nisha is his partner in life and in business and is the administrator and manager of Toby’s schedule and she runs all the back end of the tattoo shop for all the artists.”
Host: Haley Adams | Published: November 2021
Tattoo 34 on Iroh’s Corner Podcast
“Join us for tea with Nisha Supahan and Toby Linwood, owners of Tattoo 34, Portland’s only Indigenous & Black owned tattoo shop. Toby and Nisha share about their journey from meeting each other and multiple moves to landing in Portland, how Toby got into art and creating sculptures for the Olympics and ultimately tattooing, how they've intentionally built Tattoo 34, and so much more.”
Host: Jessi Freitag | Published: May 2022
Talking tattoos with Nisha Supahan of Tattoo 34- Venture Portland Podcast
“Host Joy Church is joined by Portland's independent business owners, business district volunteers and neighborhood leaders to discuss the state of small business in the Portland area. Small Business Portland is a product of Venture Portland.
In this episode we chat with Nisha Supahan of Tattoo 34 on Hawthorne about what it is like to be a Black and Indigenous-owned business in Portland, pivoting during the pandemic and their upcoming Flash Day event.”
Host: Joy Church | Published: May 2022
Oregon Native American Chamber
“Take some time to get to know some of Oregon's amazing and inspiring Native Enterprise leaders. These Leaders have invested in the community by developing our economies while supporting through jobs, acting as community hubs, and pushing forward despite all the odds facing Native entrepreneurs: ONAC members Nisha Supahan, Toby Linwood, Troy Douglass, and Palani Bearghost as they pivot and shift their businesses in this time with the help of ONAC.”
Interviewer: Amber Faist of ONAC | Video: Isaac Trimble | Published: October 2020
Portland Water Bureau
“What do toddlers, teens, and tattoos have in common? They all depend on safe, clean water to thrive. Just ask Nisha Supahan. Along with her husband, she’s the owner of Tattoo 34, the only Indigenous- and Black-owned tattoo shop in Portland. She’s also a busy mom.
At the tattoo shop on SE Hawthorne Street, water is essential for hand washing and keeping the shop clean and sanitary. And at home, with kids ranging from toddlers to teens, water is the go-to to help keep everyone hydrated and healthy. “We drink water. Our kids mostly drink water. It is a staple. Worrying about what is in it, or what is not in it, that’s huge for me.”
Water has always held deep significance for Nisha. As part of the Karuk Tribe, she grew up on the Klamath River in California where water was central to life.”
Interviewer & Video: Sam Beresky | Published: August 2021
Street Roots
Street Roots Digital Edition
PHOTO STORY: Community resilience carries Native-owned businesses through the pandemic. These Indigenous-owned Oregon small businesses can use our support.
Interviewer & Photographer: Celeste Noche | Published: November 2020
Oregon Native American Chamber
“Meet the owners of Tattoo 34, a Native-owned tattoo shop in Portland, Oregon. Listen to their story as they strive to bring cultural values into the business and seek to create a space to build community and elevate creatives.”
Interviewer: Isaac Trimble | Video: LaRonn Katchia | Published: May 2020
Trap God- Kunu
Trap God (Official Music Video) by multimedia artist Kunu, based in Portland, Oregon. Kunu is a creative who identifies as a modern day storyteller, he uses technology and critical thinking to maintain the ancient craft of telling stories. The outside of Tattoo 34 and the artwork done by Tattoo 34 tattoo artists are used as the background in parts of this video.
Artist: Kunu Bearchum | Director: LaRonn Katchia | Produced by: Isaac Trimble | Released: March 2020
Cully Neighbor News
Storytelling as a Way of Healing And Building Strength Native American Entrepreneurs Share Their Struggles and the Lessons they Learned
“Toby Linwood, owner of Tattoo 34, a lead designer who has traveled the world pursuing opportunities in art, told of starting out as a graffiti artist who didn’t see a way to make a living through art.’ They told me ‘you’re just giving your artwork away,’ he said. ‘There are people who will pay money for it.’ Eventually, he found success and joy by pursuing opportunities that came his way in sculpture, drawing, carving and etching, as well as teaching art. He worked on sculptures featured in the 2006 Winter Olympics in Italy, the 2008 Summer Olympics in Beijing, and the 2010 Winter Olympics in Canada, as well as other events. He works to make his tattoo shop a place that exhibits his values. ‘We want to celebrate diversity and unity among all people, a community space as well as a tattoo shop.’ "
Writer: Alma D. Velazquez | Published: Spring 2018 | Page 12
Mercatus
Photographs and story of Toby Linwood through Prosper Portland and Mercatus (an online platform to highlight entrepreneurs of color).
Storyteller: Nicole Carmella Buchanan | Photos: Diego Diaz | Published: January 2018
So Precious- Kunu
So Precious (Official Music Video) by multimedia artist Kunu, based in Portland, Oregon. Featuring: Jordan Wheeler & Adrienne Fainman. Beat by Statement Beats. Kunu is a creative who identifies as a modern day storyteller, he uses technology and critical thinking to maintain the ancient craft of telling stories. Toby Linwood owner and tattoo artist at Tattoo 34 can be seen tattooing in the video inside the tattoo shop.
Artist: Kunu Bearchum | Director: LaRonn Katchia | Released: May 2018
Oregon Native American Chamber
From the Oregon Native American Chamber’s 15th Annual Fall Gathering! ONAC is honored to highlight a few of our Member businesses, Bison Coffee House (Loretta Guzman), Tattoo 34 on Hawthorne (R Toby Linwood and Nisha Supahan), and NEO (Palani Bearghost) on Native Enterprise in Oregon. Join us in celebrating these phenomenal entrepreneurs and the work they are doing with boldness and bravery to follow their dreams and build up community. Thank you for sharing your stories.”
Interviewer: Isaac Trimble | Video: LaRonn Katchia | Published: October 2019
